Episodes

She started injecting Botox out of the front seat of her car, reclining patients onto her lap at gas stations between Encino and Laguna Beach, back when almost no one knew what Botox even was. Today that one-woman operation i...

Most owners add a new service because they're personally excited about it. Jessica Hunter has a harder test: before you spend a dollar on a device or a drug, can you prove that 40% of your current patients would actually try ...

The same tool that can save hours of admin work in an aesthetic practice can also quietly erode the thing patients are actually paying for. Jessica Hunter explains where to lean in hard, where to pull back, and how to tell th...

Most consultants will tell you one thing when revenue stalls: just charge more per unit. Jessica Hunter, Head of Aesthetic Consulting at Aesthetic Brokers, has watched that advice quietly cost practices money for years. Her p...

A direct buyer reaches out, the number sounds generous, and the temptation to skip a formal process kicks in fast. That’s where most founders quietly leave the biggest check of their career on the table. Bill Walker breaks do...

Most practice owners have a daily habit they wouldn’t call a habit. Scrolling through competitor accounts, clocking what other clinics are charging, watching what new memberships and treatments they’re rolling out. It feels l...

Email blasts, cold calls, and decks full of stats stack up for months before most aesthetic practice founders are even ready to sell. The buyers on the other end of those messages know exactly what they're doing — they're hop...

Almost every day, a medspa owner calls to talk about selling, and almost every one of them hasn't given it enough time yet. Jessica Hunter walks through the real math and timelines behind building a sellable practice and what...

Most practice owners walk into a valuation conversation with a number already in their head — and that number is almost always wrong. Bill Walker breaks down the real math behind what an aesthetic practice is actually worth i...

Independence in aesthetics sounds empowering until the operational reality hits. Bridgette DeBrino, CEO of Belvara Collective, shares how her journey from treatment room to operations revealed a major gap in the aesthetics industry: highly skilled...

Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned. She explains when high-demand ...

Med spa money myths spread fast, and believing the wrong ones can quietly stall your business. Jessica Hunter tackles the most common assumptions owners make about profitability, growth, and “easy money,” and explains why exp...

If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked asset in aesthetic practice...

Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one provider to systems that don...

Seven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often isn’t profitable at all, and what owners should prioritize once the revenue starts...

Thinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, like whether you can actually cover your overhead, how long you can float y...

What really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff. Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers. ...

This interview originally aired on the https://www.practicelandpodcast.com/ podcast presented by PatientFi. Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and...

What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary. After treating thous...

This interview originally aired on the https://www.theaestheticallyspeakingpodcast.com/ podcast presented by Nextech. When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional, and someone needs to give...

Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the ae...

Meet the founders of Referral Lab, a transformational SaaS platform that maximizes the value of dental referrals and improves communication and performance between teams, referring dentists, and patients. Cameron Full, Dr. Ja...

Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture. For Julie, there wasn’t an instant match when it came to ...

Before you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-know details of exit strategies so you don’t do anything you’ll regret. Get...