Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers
Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.
Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.
30
June 10, 2026
The Service Mix That Decides What Your Practice is Worth
Most owners add a new service because they're personally excited about it. Jessica Hunter has a harder test: before you spend a dollar on a device or a drug, can you prove that 40% of your current patients would actually try it? That one number is the difference between a home run and an expensive mistake. Jessica and Bill Walker get into how to add GLP-1s, hormone therapy, and peptides without blowing up your liability or your margins. They cover why every service needs its own consent, how oft...
Guests: Jessica Hunter, Bill Walker
29
June 3, 2026
Where AI Pays Off And Where It Costs You
The same tool that can save hours of admin work in an aesthetic practice can also quietly erode the thing patients are actually paying for. Jessica Hunter explains where to lean in hard, where to pull back, and how to tell the difference before a practice accidentally automates itself out of relevance. Jessica walks through her own daily use as a consultant — sorting financials, templating protocols, summarizing emails — and lays out the specific tasks she would hand off to AI inside a practice:...
Guest: Jessica Hunter
28
May 27, 2026
Why Raising Your Prices Is Almost Always the Wrong Move
Most consultants will tell you one thing when revenue stalls: just charge more per unit. Jessica Hunter, Head of Aesthetic Consulting at Aesthetic Brokers, has watched that advice quietly cost practices money for years. Her position is simpler — pricing is a strategic tool, not a number to bump every January. Jessica walks through three distinct pricing levers most owners collapse into one. Acquisition pricing creates urgency for a first visit. Retention pricing rewards a returning patient who b...
Guest: Jessica Hunter
24
April 29, 2026
Why Most Medspa Owners Try to Sell 3 Years Too Early
Almost every day, a medspa owner calls to talk about selling, and almost every one of them hasn't given it enough time yet. Jessica Hunter walks through the real math and timelines behind building a sellable practice and what actually separates a practice worth buying from one that isn't… and it's not credentialing. Comparing an RN who does the same skillset every single day with a nurse practitioner who splits time across the hospital, the clinic, and four different services, find out why the R...
Guest: Jessica Hunter
21
March 4, 2026
How and When to Confidently Raise Your Prices
Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned. She explains when high-demand services support higher prices, how tiered offerings shape perceived value, and why consistency across providers matters. Listen for how data can guide smarter pricing decisions, how memberships encourage long-term loyalty, and what teams need to confidently communicate pric...
Guest: Jessica Hunter
20
Feb. 25, 2026
The Worst Med Spa Money Myths Holding You Back
Med spa money myths spread fast, and believing the wrong ones can quietly stall your business. Jessica Hunter tackles the most common assumptions owners make about profitability, growth, and “easy money,” and explains why expectations often clash with reality in aesthetic practices. Listen for why profitability usually takes longer than anyone hopes, what real margins look like in aesthetics versus newer wellness offerings, and why growth alone doesn’t automatically improve your numbers. It can ...
Guest: Jessica Hunter
19
Feb. 18, 2026
The Real Reason You’re Always Behind
If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked asset in aesthetic practices, and why working harder almost never fixes the real problem. Understanding where your time actually goes, getting comfortable with delegation, and knowing your numbers can completely change how your business grows. Listen for why perfectionism quietly keeps owners stuck, h...
Guest: Jessica Hunter
18
Feb. 4, 2026
The Exit Strategy No One Tells Med Spa Owners About
Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one provider to systems that don’t rely on the owner to function. She also shares why profitability has less to do with your top line and more to do with operational discipline, and how small inefficiencies quietly eat away at valuation. Heavy debt? Lack of recurring revenue? A business built entirely arou...
Guest: Jessica Hunter
17
Jan. 7, 2026
The Hard Reality of Owning a Million-Dollar Aesthetic Practice
Seven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often isn’t profitable at all, and what owners should prioritize once the revenue starts rolling in. She uncovers where money really goes in an aesthetic practice, what healthy margins look like, and why most first-time owners misunderstand the difference between owner pay and business profit. Find out the real reasons aesthetic practices plateau and how to dec...
Guest: Jessica Hunter
16
Dec. 4, 2025
Thinking of Opening Your Own Med Spa? Ask These Questions First
Thinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, like whether you can actually cover your overhead, how long you can float yourself without revenue, and what profit really looks like after rent, payroll, supplies, and credit card fees. Most new owners assume a $100K month means success, but tight margins often mean you’re barely breaking even. And when it comes to leaving a practice, she stresses...
Guest: Jessica Hunter
15
Nov. 19, 2025
What Really Makes a Med Spa Profitable
What really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff. Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers. ...
Guest: Jessica Hunter