
Founder & CEO, DermFx
Erin Alonso is the Founder & CEO of DermFx, a Southern California medical spa group she built from a mobile Botox practice into multiple locations across Orange County and Los Angeles. A Family Nurse Practitioner with 25 years in aesthetic medicine, she was an early pioneer of non-surgical facial rejuvenation, injecting neurotoxin before most physicians had heard of it. She now trains top providers for brands including Allergan, Galderma, Merz, and Revance, and is known across the industry for her energy, her hands-on work with her team, and her drive to make aesthetics affordable for everyone. She is also a dedicated philanthropist, funding an orphanage in Mexicali through The Forgotten Foundation, which she supports entirely through events and in-store sales at DermFx.
She started injecting Botox out of the front seat of her car, reclining patients onto her lap at gas stations between Encino and Laguna Beach, back when almost no one knew what Botox even was. Today that one-woman operation i...