Selling Your Practice Episodes

You built a loyal following on your own name and your own hands. Now the calendar is full, the ceiling is close, and the business is worth almost nothing without you standing in the room. That is the wall most injectors hit right before they decide whether they own a job or a company. Jessica Hunter talks with Catherine Marben, who rebuilt her Scottsdale practice from a one-woman salon suite into a purpose-built clinic she can eventually sell. Catherine walks through taking her own name off th...

For any practice owner eyeing a sale, or an investor sizing one up, the real risk in a med spa or surgery center rarely shows up on a P&L. It's in what happens after the doors close: whether DVT protocols get followed, whether a medical director has ever set foot in the building, whether anyone can prove any of it. Tom Terranova, CEO of QUAD A, walks through how the organization's new med spa accreditation program grades procedures by risk level, why documentation is the single most common gap ...

Most owners add a new service because they're personally excited about it. Jessica Hunter has a harder test: before you spend a dollar on a device or a drug, can you prove that 40% of your current patients would actually try it? That one number is the difference between a home run and an expensive mistake. Jessica and Bill Walker get into how to add GLP-1s, hormone therapy, and peptides without blowing up your liability or your margins. They cover why every service needs its own consent, how of...

A direct buyer reaches out, the number sounds generous, and the temptation to skip a formal process kicks in fast. That’s where most founders quietly leave the biggest check of their career on the table. Bill Walker breaks down what a real M&A engagement looks like next to the “list it like a house” approach most founders default to. He walks through a recent client who came to Aesthetic Brokers with a higher-than-usual direct offer in hand, the analysis that proved the practice was worth milli...

Email blasts, cold calls, and decks full of stats stack up for months before most aesthetic practice founders are even ready to sell. The buyers on the other end of those messages know exactly what they're doing — they're hoping to lock in a deal before anyone runs a competitive process. The question is whether you understand the playbook well enough to recognize one when it lands in your inbox. In this solo episode, Bill Walker breaks down how private equity actually structures deals for medi...

Almost every day, a medspa owner calls to talk about selling, and almost every one of them hasn't given it enough time yet. Jessica Hunter walks through the real math and timelines behind building a sellable practice and what actually separates a practice worth buying from one that isn't… and it's not credentialing. Comparing an RN who does the same skillset every single day with a nurse practitioner who splits time across the hospital, the clinic, and four different services, find out why the...

Most practice owners walk into a valuation conversation with a number already in their head — and that number is almost always wrong. Bill Walker breaks down the real math behind what an aesthetic practice is actually worth in 2026, starting with the gap between top-line revenue and the EBITDA buyers actually underwrite against. He walks through the hidden adjustments most owners forget: the fair market value of your own injector time, the way patient refunds silently drop straight to the botto...

If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked asset in aesthetic practices, and why working harder almost never fixes the real problem. Understanding where your time actually goes, getting comfortable with delegation, and knowing your numbers can completely change how your business grows. Listen for why perfectionism quietly keeps owners stuck, ...

Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one provider to systems that don’t rely on the owner to function. She also shares why profitability has less to do with your top line and more to do with operational discipline, and how small inefficiencies quietly eat away at valuation. Heavy debt? Lack of recurring revenue? A business built entirely aro...

Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture. For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out to be one of her best decisions. Find out: What led Julie to sell her med spa in the first place ...