Jessica Hunter

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Aesthetic Consulting at Aesthetic Brokers. Her work sits at the intersection of operations and finance — helping medical aesthetic practice owners across the U.S. and Canada figure out what their business is actually doing today, and what it could be worth tomorrow.

Over the course of her career, Jessica has partnered with more than 75 medical aesthetic clinics — med spas, plastic surgery centers, and cosmetic dermatology practices — guiding owners on profitability, pricing strategy, P&L hygiene, provider scheduling, and the operational discipline that determines whether a clinic is sellable, scalable, or stuck. She starts most engagements inside the financials, because she believes the best advice comes from truly understanding a business at the unit level — especially its financial health and the unique pressures the owner is sitting under.

Her philosophy across every engagement is the same. Aesthetic businesses don't fail because the founders aren't good — they fail because the founders stop. Consistency is a strategy, repetition builds expertise, and most owners want to sell three years before they've built a business worth buying. Clients describe her style as straightforward, energetic, and genuinely invested — equal parts warm and refreshingly direct.

Jessica co-hosts Aesthetic Appeal, the Aesthetic Brokers podcast on medical spa M&A, private equity, and the operator-side fundamentals that quietly add or destroy millions in enterprise value. Alongside her business partner Bill Walker, she answers the questions practice owners type into Google at midnight — what their clinic is worth, when to sell, how to price without losing patients, and what private equity actually wants from aesthetic businesses in 2026. She holds an MBA and a Bachelor of Kinesiology, and works with clients across North America from her base in Canada.