Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander
What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary.
After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia.
Her first med spa attempt during a Navy tour in Florida flopped, but the lessons stuck. Years later, what started as a tiny setup in her husband’s barn next to their old racquetball court quickly turned into a local phenomenon as a casual idea between friends became a booming business known as the Beauty Barn.
Now with locations in Canton and Milton, The Beauty Barn is known for more than great results—it’s known for heart. The original team is still together, and they genuinely enjoy working (and playing) as a family.
Find out how Dr. Hubert built one of the most unique aesthetic practices in the South, and why her story is just getting started.
GUEST
Amy Hubert, MD
Owner & Medical Director, The Beauty Barn
Dr. Amy Hubert is a former Navy warfare officer and emergency medicine physician who treated thousands of trauma patients in Afghanistan before trading combat boots for cosmetic injectables. Now the founder of The Beauty Barn in Georgia, she’s built a thriving aesthetics practice that started—literally—in a barn on her property. Known for her no-nonsense leadership style, tight-knit team, and deep commitment to community, Dr. Hubert brings military precision and heart to every treatment.
Learn more about The Beauty Barn
Follow The Beauty Barn on Instagram @tbbmedspa
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
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Bill Walker (00:04):
Hello everyone. Welcome back to Aesthetic Appeal, the official podcast for Aesthetic Brokers. We're going into the independence holiday very soon and it would not be an Independence 4th of July celebration without celebrating the Patriots that make America so fantastic. And with us is an incredible opportunity to learn about leadership lessons from a true leader, not only in the aesthetic space, but on a national level for the Department of the Navy and someone who stood the watch and taking care of people when risk was high and the cost was great. Join me in welcoming to the show Dr. Amy Hubert, who went from crazy ER doctor to massive success in Georgia with her creation in the Beauty Barn medical aesthetic practice. Dr. Hubert, welcome to the show.
Dr. Hubert (01:09):
Thank you, Bill. I really appreciate it. I'm so excited.
Bill Walker (01:14):
So for those who need to know the backstory about Amy, Amy, take us back to Annapolis, Maryland and tell us a little bit about your history and bring us up to speed on how do you go from being a Naval surface warfare officer, Naval Academy grad, and a Navy doctor to boot and then go into aesthetics? How does that happen?
Dr. Hubert (01:41):
I don't know. I just keep showing up every day and then all of a sudden 20 years have gone by. So I went to the Naval Academy to swim on the swim team. I got recruited and I actually got into all of the service academies and the Naval Academy had the nicest pool and the nicest town outside of the base. So that is where I went. I loved it.
Bill Walker (02:05):
Leave it to a swimmer, leave it to a swimmer to join the Navy. Wait, by the way, we're not talking about just any ordinary swimmer. How many records do you still hold? Like 12, 14, 14 records?
Dr. Hubert (02:19):
Oh gosh. Oh gosh. No, no, no, no. I do randomly have a 12-year-old. Okay. So that was about a hundred years ago, but I randomly have a 12-year-old Snake River record and the, I think a hundred meter breaststroke. So from 1986 or something crazy. But regardless, that is my one claim to fame that I still have a record a hundred years ago.
Bill Walker (02:44):
She swims, folks, she swims faster than I run the a hundred, and she's going to take care of your wellness too. So tune in for this. Okay, so, got it. So you picked the best pool happened to be the United States Naval Academy, picture s Norman Rockwell, Annapolis, Maryland, and scene.
Dr. Hubert (03:06):
And then showed up and thought, oh God, I kind of like it. This place isn't so horrible. Maybe I'll stay. But in my mind I thought, okay, I'll stay for five years and then I'll be done. When I service selected, I picked an amphibious ship, the mighty USS Tortuga LSD 46, mostly because I thought, yeah, I thought I could get my swell quals quick and then be done. And I loved it. Went to 22 countries and the two and a half years I was on board, my commanding officer, Tom McCann, incredible man, he allowed me to get my surface warfare quals, and then he signed my paperwork to transfer to Medical Corps. And so I left the Tortuga after two and a half years and went to medical school through the Navy and did my residency in emergency medicine. And it's been a wonderful career. I feel very lucky.
Bill Walker (04:01):
I think that's an amazing point that you bring up for the subtlety of what you just said. There's an enormous lift to get designated as a surface warfare officer, that process to get pinned and for a leader to just get you to be a full up round and then sign off on a personal goal of going to medical school, I think is a great example of leadership. That's one of the things we're talking about today.
Dr. Hubert (04:28):
The crew loved him. He was so supportive of his entire command and he was beloved by all of the crew, Tom McCann. So I feel just lucky that he happened to be my commanding officer and signed the paperwork and I was able to lateral transfer. Yeah, just got lucky.
Bill Walker (04:46):
So take us through from being an officer in the Navy, becoming a doctor in the Navy, and then bridge the gap on how do you get into putting neuromodulators in people's faces?
Dr. Hubert (05:04):
I kind of feel like I have three different lives, to be honest. So you have a military career and then I have my community medicine career, and then now I have the Beauty Barn, my aesthetic career. So it feels almost three totally different lives. But my military, I'm super proud of, loved being in the Navy. I had two sisters graduate from the Naval Academy as well, and we all have felt honored and lucky to have been part of that community. And I became an emergency medicine physician and deployed, did five deployments, spent it almost a year in Afghanistan and Bastion at the height of the war. Again, honored that I could have been there and maybe have a part and getting some of the guys and girls home. We treated over 5,000 casualties while I was there.
Bill Walker (05:55):
Wow.
Dr. Hubert (05:55):
And then a couple years later deployed to Djibouti Africa, which is just a completely different deployment. But I got to participate in the medical clinic on base there. We weren't allowed to leave the base, but served 5,000 people again on the base, just different needs and injuries. We did get a few traumas from out in the surrounding area, but it was a very different deployment.
Bill Walker (06:22):
Amy, talk to us about what are some of the things that you took away with regards to high pressure situations and how people act as a team or as an individual? What are some of those things that you look back on and they stand out to you from that time?
Dr. Hubert (06:41):
Well, like I said, I feel honored that I was able to be at Bastion and Afghanistan, and I feel lucky that I was there. It was, we actually deployed in an army billet and we shared a hospital with the Brits who were incredible teammates and partners in the support of our military operations. And I'd say one of the most important things that I learned was the things that you're seeing and some of the traumas and the patients that you're caring for. It's important to care as best as you can. And you have this team that is more prepared than anywhere that you'll ever see again, but it's also the next patient that is just as important. And so you just can't get caught up in maybe some of the things that you saw or that you had to do. It's really all about doing the best you can and learning and then treating that next casualty that's coming in.
(07:46):
So if you were blown up on the battlefield in Afghanistan in 2010 and you made it to one of the three big hospitals, we slept in tents and stayed in tents, but the hospital was actually a building. We had two beautiful CT scanners. The Brits did an incredible job, but if you made it alive to one of those hospitals you had a 99% survival of getting back to Walter Reed Hospital and you were back to Walter Reed in 24 hours, we had planes on the runway with ICU capabilities and people just waiting. So the traumas would come in, we would resuscitate as best as we can. Some would go straight to the OR, which was operating 24 hours a day. Once they were stabilized there, we had ambulances that would take them out to the runway and then they would start the flight home. If they needed an emergency surgery, they'd land in Germany and then they would go back to the Walter Reed when they could. So we helped out wherever we could. Radiologists were doing ultrasounds at the bedside. Anesthesiologists were there with us, the emergency department, it was an incredible experience. We were almost the conductors, we had nine trauma bays and mass triages. And again, like I said, it was 5,000 casualties and we really fine tuned team. We knew each other and their strengths and how we could help out, and everyone was just in it together.
Bill Walker (09:19):
I will tell our listeners, as someone being a former Marine that did a ground tour in Afghanistan in 2011 and 2012 on the heels of your deployment, it was awe inspiring to see our Marines get the level of care and scientific medical assistance that was available in such a remote and dangerous place. And the hats off to the doctors and nurses and corpsman who day after day, you guys, countless lives were saved. It is a testament to the determination of a group of people to have a mission that is to save lives. And thank you. Thank you for your service and thank you for what you guys did.
Dr. Hubert (10:14):
It was a special time. One of my first mass casualties and triply amputees that I saw, the guy's name was Tyler Southern, and I remember his name. I have three boys and one of my oldest son, his name Ty. And so I remember Tyler Southern was yesterday and first triple amp resuscitation went. I had got on ground at the hospital. Anyway, a couple of years later I was talking about Afghanistan and giving a presentation for Veterans Day. And someone came from the crowd and just said, Hey, have you seen Tyler Southern? And I said, what do you mean? And I didn't even know that he had survived, but if you look him up, he is on YouTube. They did a news, basically documentary show on him, an incredible inspiration to the rest of the country, how positive and motivated, and he said he has the world at his prosthetic feet and he wanted to serve for 20 more years in the Marines. And it was just an inspirational story and he's just so lucky that I was able to be a part of that place.
Bill Walker (11:28):
Take us to the next chapter in your medical career and talk us through that.
Dr. Hubert (11:35):
Well, once I retired, I retired from the Navy and we moved my family, my husband and three boys. We moved to the Atlanta area and I was lucky enough to work at basically the best hospital, at least in Georgia, definitely Cherokee County, Northside Hospital, everybody was a family there. Smaller town, treated about 60,000 visits a year in the emergency department. Community medicine is wonderful. I was there for, gosh, almost 12 years. Best hospital I've ever worked at NPS. They gave us free jelly beans as providers. So that was definitely one of my favorite things that I experienced.
Bill Walker (12:20):
That sounds like the President's desk is like you get jelly beans at the President's desk.
Dr. Hubert (12:25):
Oh, it was amazing. I mean, they had citrus flavor, they had whatever you want, you could get a whole cup and bring it onto your shift. Magic. You could do anything with a cup of jelly beans. You can do anything.
Bill Walker (12:37):
Before we dive into this part of your career, I want to make a highlight note that talking about a family affair, your family is no stranger. There's more than one person in your family that has raised their right hand to defend the constitution. Would you touch on that real quick for everybody who doesn't know?
Dr. Hubert (12:58):
Sure, sure. My husband and I, we have three boys. They're 12 months apart, so there's some dark, dark times when they were younger.
Bill Walker (13:06):
Sure.
Dr. Hubert (13:06):
Good Lord. But my oldest went to the Air Force Academy and plays on the football team, and then the next one went to Air Force Academy and plays on the football team. And then our third son got recruited to Coast Guard Academy and he plays on their football team. So we have two at Air Force and one at Coast Guard, and we're just super proud of all of 'em.
Bill Walker (13:32):
And what did your dad do when he was in college?
Dr. Hubert (13:35):
Right? He played with OJ at USC, went to a couple Rose Bowls, so he's so pumped that many of his grandchildren are playing college ball sister's son is starting offensive line at Montana State. And then actually another son is at Air Force Academy as well. So playing football.
Bill Walker (13:57):
And let's not forget, your husband served as well, right?
Dr. Hubert (14:04):
He did. He served for seven or eight years and he thinks he's quite the athlete. He did a little bit of boxing in college at the Academy, so I'm not sure. I don't know if it counts or not, but
Bill Walker (14:17):
That's right.
Dr. Hubert (14:18):
Regardless.
Bill Walker (14:18):
It's a family, a family of athletes in service. I love it. So you're in community medicine, you're at one of the most prestigious hospitals around. They have great jellybean service and pick up from there.
Dr. Hubert (14:37):
Well, when I was on a basically family practice, GMO, General Medical Officer tour for the Navy in Florida. My husband and I thought it would be a great idea to start a med spa there. It was not a great idea except it was a colossal failure. But the gift in that was that I learned many important rules and tips that I was able to use for the Beauty Barn. So the gift was having a med spa and having it not go well was that 10 years later when I accidentally started another one, I knew things that I definitely would not choose to do and things that I needed to make sure happened.
Bill Walker (15:23):
So now let me ask this.
Dr. Hubert (15:24):
Yeah,
Bill Walker (15:25):
Inspiration. What inspired you to start the Beauty Barn and how has your vision evolved since its inception?
Dr. Hubert (15:35):
Well, I was inspired Bill because I needed my own dang Botox, so I was driving half a day to get my Botox. It was just 10 minutes to do. And I thought, well, this is ridiculous. So a good friend Julie Thorn, who is my right hand person at the Barn, she said, we should just make a spa just so we can get our own Botox. And I thought, oh, I'm not doing this again. I've done this before. It was not a good idea. She's like, come on, I'll do everything. Let's just do it. So we live on 16 acres and she has a gift for administration and protocols and had it not been for her, the Beauty Barn never would have been created. So she's so instrumental at the beginning of getting everything started. And we live on 16 acres and my husband has an extra barn on our property that actually was his racquetball court. So we took a little area in that racquetball court and made it into the Beauty Barn so that it could be inspected and we could order Botox for us. And then it just grew. It just, everyone was family and friends and part of our community and it just grew.
Bill Walker (16:51):
Wait, so now tell me, so you literally started injecting Botox in a barn?
Dr. Hubert (16:57):
Oh yeah. Next to a racquetball court. Nobody cares.
Bill Walker (17:00):
Next to a racquetball court.
Dr. Hubert (17:01):
Yeah, people didn't care. They just wanted their Botox. They're like, I trust you. You're one of the local physicians. We know you. Our kids played ball together. Hell yeah, I'll get my Botox in a barn next to a racquetball court.
Bill Walker (17:13):
And now, so you're in Canton, Georgia, and you're also in, you have a second location?
Dr. Hubert (17:22):
Yes, in Milton.
Bill Walker (17:23):
In Milton Georgia. And if you're ever wondering what is the setting and scene for the 16 acre farm, imagine loosely rolling hills of green pastures surrounded by 300 year old oak trees and other deciduous varieties with these gorgeous stone shaker houses that are built that you would thought took you back in time about a hundred years. These properties are phenomenal. You can call it a barn and you can call it a farm, but it's the most pleasant, aesthetically appealing bougie barn I've ever seen. But you have two barns now.
Dr. Hubert (18:12):
Yeah. They keep building barns.
Bill Walker (18:14):
Tell us about the new barn and then what's the nickname for the og, the original barn? Everybody needs to know this story.
Dr. Hubert (18:23):
Well, alright, Bill, so here's kind of what happened. We started growing and we just had that one little room in this barn. So when Rob, my husband, was gone for a week of travel, I actually had one of our friends come and then
Bill Walker (18:38):
Wait, where was Rob traveling for?
Dr. Hubert (18:41):
He was just traveling for work for his job,
Bill Walker (18:46):
Which was?
Dr. Hubert (18:47):
He worked for Allergan Aesthetics for a long time. He no longer works for them, but he worked for them and loved the company. They were a wonderful company.
Bill Walker (18:57):
So you guys need to understand, and not only are they admirals, but they're basically the aesthetic admirals of the universe. I would love being a Marine who is in aesthetics. I want to be a fly on the wall at the dinner table at that house because it's like two of the most favorite things in the world you could possibly talk about. So okay, so Rob's gone. The cat's away and the doctor plays and builds.
Dr. Hubert (19:28):
Yeah, I knocked out a wall in the barn. I cleared out our garage of anything that was in the garage. It was kind of Rob's garage, but it's cleared out the garage. And then we built three rooms, three treatment rooms in the garage and that was the baby barn. We now call it the baby barn.
Bill Walker (19:46):
The baby barn.
Dr. Hubert (19:47):
But we would run, yeah, we'd run 40 clients a day through the baby barn in our basically three treatment rooms next to the racquetball court in our garage. It was crazy.
Bill Walker (20:00):
Phenomenal.
Dr. Hubert (20:02):
Yeah, it was fun. I love the baby barn. Yeah.
Bill Walker (20:05):
So now talk us through the rest of the growth of the Beauty Barn.
Dr. Hubert (20:14):
Well, when I deployed in 2016, I'll just back up a little bit because when I deployed to Africa in 2016, Rob had our three boys basically that he was responsible for taking care of for the next 10 months. And they're in piano, they were in sports, they were in activities, they're in student leadership, they're in all these things. And he was working full time and the community really rallied against, or really rallied for us, and they supported me being gone. They would take, I mean people, our friends, neighbors, they would take our boys to activities. They made sure they're on the same team. They just made sure our family was taken care of and we were so honored and supported by the support that we received from the community. We decided to build basically a community barn on our property. And so we started building this community barn.
(21:12):
We thought, hey, it'd be great for wrestling banquets. It was around COVID time where things were closed down. And so we thought, well, we could have a place where people could gather wrestling, banquets, maybe people needed meetings, maybe the PTA could meet there. So we built this 5,000 square foot barn, which initially was going to be a community spot as really a give back. Like I said, we're so appreciative of the support that we received. It was overwhelming, but it very quickly also turned into the beauty barn because the initial, the baby barn just, we grew. I mean just from now four years, in four years we have 7,000 clients. So we just couldn't support that in the racquetball garage area. So very quickly we kind of moved the Beauty Barn up. There was eight rooms, but there's still that central area that we thought maybe would be helpful for the community.
(22:15):
Bottom line is the county did not share our enthusiasm, and so they felt we built a commercial property on our residential property. So speaking of some challenges in owning a business. So they cease and desisted us from doing any Beauty Barn stuff, and we quickly found a strip mall about five minutes away, and we got shut down here by the county and in four days we're up and running at the strip mall. It was absolutely incredible. The team moved everything, got the schedule switched. Incredible. So we moved to the strip mall trying to get back to our barn. It took about nine months and that's why we have our Milton location. It really was a workaround. There's six rooms there. We didn't think we'd be getting back up here to the barn. I'm actually in my barn now, and we finally got approved to have a thousand square feet, which is considered a home business. And a thousand square feet is two rooms, a bathroom, and our little waiting room, the rest of the building is blocked off.
Bill Walker (23:30):
So it's blocked off?
Dr. Hubert (23:31):
But we moved four times in one year, and our retention, our Botox retention is 83%. I'm very proud of that. And it stayed the same. Our friends and family came with us and followed us to the strip mall from the baby barn to the big barn. And now we're in the bougie barn at Milton.
Bill Walker (23:50):
The bougie Barn.
Dr. Hubert (23:51):
Fancy down barn. Yeah.
Bill Walker (23:53):
We got baby barn, big barn and bougie barn. And I can't get over the fact that you just said you literally picked up your entire business operation and figured out how to move in four days.
Dr. Hubert (24:06):
Four days we're down for four days. It's incredible. I mean, that was everyone who worked here at the barn. That's the staff. I mean, it really had nothing to do with me. They took it in stride, packed things up. Well, we had just moved from the baby barn. We were only open for five weeks, so we had just moved from the baby barn into the big barn and we were thinking we were pretty fancy. And then five weeks later, shut down into the strip mall and then now we're out of the strip mall and we're all settled here in Canton Mountain. So many gifts, so many gifts have come from this. I would do it again the same if I had to do it again. There's so many opportunities that came from being kicked out of the barn. Yeah.
Bill Walker (24:52):
Dr. Amy, when you get that kind of response that you're talking about, I guess two questions come to my mind is one, how did that make you guys feel when you're going through all this chaos? And two, looking back now, what do you think the explanation is for that kind of response from not only your staff but also the community?
Dr. Hubert (25:25):
Well, even at the time, I'm an emergency medicine physician, so chaos is, I didn't mind the chaos because I believed that everything would be fine. There was always a gift in everything always. And when things are the hardest, those are the things you look back on and are the most thankful for. And I just believe that to my core. So even when it was happening, I knew there was a purpose for it. I knew we would look back and say, thank goodness we got kicked out. And a year later, thank goodness we got kicked out. But the entire team just believes in each other. They're empowered to do things and they took it upon themselves. I was actually out of town on the day we got closed. I was at the Army Navy game.
Bill Walker (26:16):
Oh my gosh.
Dr. Hubert (26:17):
The county came closed us down. I'm in Philadelphia. So they started packing up, closed down, got the schedule organized. I flew back early. I actually missed the game. I flew back early.
Bill Walker (26:32):
Oh my gosh.
Dr. Hubert (26:32):
So that's not, that wasn't me. That was the people. That's my staff. They're just incredible. Absolutely incredible.
Bill Walker (26:41):
You say something right there though, and it immediately clicks back in my mind of when I think about leaders and managers, leaders inject themselves at the point of friction immediately when they recognize that there's an issue that their team needs to support on. And that I think is a great example of what you just said there is you're away from the flagpole. There's a crisis that occurs and you recognized instantaneously, my team needs me. I need to be at the point of friction to get boots on ground. I think that's such a great example of a leadership trait, vice just putting a process in place, processes and procedures, I love those. But when you get punched in the face, your plan goes to crap. And I love that what you just said there. Maybe if you would, I would love to hear your thoughts on what are some things that you notice maybe on a periodic timeline or day to day that are subtleties that you've learned along the way that are some of the most effective traits of being a leader versus what you're asking people to do as managing a project or managing a process for you or managing people for you?
Dr. Hubert (28:11):
Well, gosh, there's so many things that play into this, right? But William Osler always said, the secret to caring for your patients is to actually care for your patients. And everyone has a story. Everyone has something special that they've done or that they do or that they're trying to, you know somewhere they're trying to go. And it's just recognizing that each person has a gift they bring to the table and that they bring to the team. We're really big at the Beauty Barn on color insights and what colors we tend to lead with. And it shapes our whole mantra in the barn of, oh red people, hey, they need decisions, they need things done. Blues need a little bit more time to walk through and get details. And yellows just want to be involved and green wants everyone to feel good. But when you know everyone's colors and what they lead with, then it's, it's helpful to be able to include everyone in decisions and processes and things that you do.
(29:21):
Leadership in general is about when things are going well, it's because of your team. When things aren't going well, it's in the mirror. It's about you at the helm, and what could you do differently to make things go better? So in general, your team is going to carry you through good times and bad times, but your team is carrying your business. And so again, empowerment is this huge thing. So I went to a Ritz Carlton leadership conference and just has changed so much of what I believe in and how I approach people at the barn is that if people are empowered to do something, incredible things happen. And we have a whole empowerment section of the barn, just example of the front desk girls. So every day they're empowered to spend $200, however they want to fix something. So someone has a problem, they take ownership, whether it was their problem or not, they take ownership and then they think outside of the box that they need to spend 200 bucks to fix it.
(30:34):
Great. They do that. Maybe it doesn't take any money, maybe it just takes getting them some water. Maybe it just takes talking to them while they're sitting in the room. Maybe it takes a free Diamond Glow facial, but they're empowered to be able to take care of the client, treat the clients as they would want to be treated. And the empowerment has been a game changer for us at the Beauty barn. I would say just in general, the difference between leadership and management. Leaders need to get the right people on the bus. They talk about that a lot, is having the right people on the bus. They don't necessarily need to know the skills quite yet. But then managing is making sure that the how is done and making sure that the daily processes are completed and making sure that the goals, everyone is in the same direction. I think leaders in general have the overall vision, and managers have the systems and the practicality of the day-to-day things. So you need both. Sometimes the same person is both, but they're very different. Leaders and managers are two different goals, but both very important.
Bill Walker (31:51):
As you continue to grow and expand this incredible reputation of what I think is, I mean, I go around the country and I see large volumes of practices, and when I walk into your practice and having been inside of it, there is one, aesthetically, it's so unique. Two, there is a feeling that everybody is totally engaged in this. I don't know how to describe it for our listeners, but it's like being engaged in an experience from the time that you come in until the time you leave. And I actually remember leaving with kind of a little bit of a smile on my face was like, that's a great place. That's kind of a cool place. What are the future plans? What are some things that you've got in the hopper that you're thinking about? I mean, you've accomplished so much already. What's the next?
Dr. Hubert (33:00):
Well, I have a whole bunch of things that I've been thinking of.
Bill Walker (33:04):
Do tell, do tell.
Dr. Hubert (33:05):
We recently were selected, I'm super proud of this for our team, we recently were selected one of three Allergan affiliate training centers. So there's one in Philadelphia, one in New Jersey, and then there's the Beauty Barn in Milton. So super proud of that where we're able to train future injectors and aesthetic medicine. And that should start here at the end of the summer. To be honest, Bill, to be honest, I'm like, I'm most excited about, what I'm most excited about this is that I have five other injectors. Julie started this with me, but the other four injectors, we trained from the beginning. They'd never held a syringe before and the FTEs, they're all million dollar injectors in two years. It's been absolutely incredible to give people the opportunity to have a career in aesthetics, I was just so honored. It's my favorite thing about the barn is that we've taken, so we have 25 people that work for the barn and they all have, their livelihood is supported by the Beauty Barn.
(34:14):
I mean, it's just mind boggling. It's the thing I'm most proud of. So the fact that we have been selected to be a training facility, and now these five injectors have the opportunity to be leaders and in the field of aesthetics to have a career solidified, I mean, what an amazing opportunity. So I just can't speak enough about that. I just very proud of it. I recently was asked to be the medical director for the brick and mortar training facility in Atlanta and by Allergan. I'm really happy about that. I'm mostly going to help out if there's any complications or any issues that arise during the training courses. And very proud to be able to not only support Allergen that way, but also to make sure that patients are cared for in a way that is safe, efficient, effective, standard of care. And again, the other injectors at the barn are part of that as well. My goal, my goal would be to get each of the injectors to become official Allergan Medical Institute trainers. Julie just got selected a couple weeks ago and I'm
Bill Walker (35:37):
That's incredible.
Dr. Hubert (35:38):
I'm so proud of her and all the work that she's done. It's been amazing. And we're doing a couple studies at the barn. We're doing a tear trough study to see if platelet growth factor helps. We're doing a hair loss study to see if platelet growth factor helps. So we're trying to be on the forefront of medicine and do our own clinical trials to make sure that things that we're offering are barn worthy, whatever we have at the beauty barn, I want to be barn worthy for our friends and our family that are coming to be treated. So there's thanks. There's lots of things that we're very excited about.
Bill Walker (36:14):
This is amazing.
Dr. Hubert (36:16):
Gonna be fun.
Bill Walker (36:17):
One last question because I am curious. Most people talk in terms of months when they talk about staff turnover. What would you say is probably the average length that a team member is with you?
Dr. Hubert (36:34):
Oh, well, they've been with us since the beginning. We had a front desk girl, she moved to Alabama, but we've been around for four years, and so has our family.
Bill Walker (36:49):
Wow.
Dr. Hubert (36:54):
It's a good place. It's a good place. Oh, I'll just say one other thing that is just kind of fun, that kind of sums up people, their longevity with a barn, but we have nine front desk girls that take care. Basically, the front desk is the most important part of your business. It's where people call, that's who they talk to, it's who they're communicating with, whether by text or on the phone or about appointments and when they're checking out. So they're really the linchpin of the whole business. And all of the girls started going to dinner just together because they just love each other and they just wanted to hang out together.
(37:31):
So the barn has a every month or month and a half, the barn supports them, all headed, going out to dinner together, and they love it and they want to do this with each other. And it's just so rare. We're so lucky. So lucky to have a group of girls that are not only running a large business from the intake and outtake perspective, but they all love each other and they get along and they hang out out of the office. We've actually just started a week yoga class that the entire barn participates in, and we brought in an instructor, and it's voluntary of course, but I'd say half of the barn goes and we do yoga on Wednesday nights. So it's fun.
Bill Walker (38:18):
She's a unicorn folks, and the barn is a unicorn as well. If you're in earshot in the entire state of Georgia, your car will find its way If you are aesthetically inclined to the Beauty Barn at some point. And when you do, it's like going to Disneyland. Dr. Hubert, thank you for joining Aesthetic Appeal today.
Dr. Hubert (38:44):
Thank you, Bill. I'm honored to have been here. Really nice of you. Thank you.
Bill Walker (38:48):
Happy 4th of July everybody. Next time we'll see you guys, will be after Independence Day, and we look forward to continuing to provide really integral programming for the aesthetic community on Aesthetic Appeal by Aesthetic Brokers. Take care.

Amy Hubert, MD
Owner & Medical Director, The Beauty Barn
Dr. Amy Hubert is a former Navy warfare officer and emergency medicine physician who treated thousands of trauma patients in Afghanistan before trading combat boots for cosmetic injectables. Now the founder of The Beauty Barn in Georgia, she’s built a thriving aesthetics practice that started—literally—in a barn on her property. Known for her no-nonsense leadership style, tight-knit team, and deep commitment to community, Dr. Hubert brings military precision and heart to every treatment.