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Episodes

What You Don’t Know About Going Out on Your Own in Aesthetics
March 11, 2026

What You Don’t Know About Going Out on Your Own in Aesthetics

Independence in aesthetics sounds empowering until the operational reality hits. Bridgette DeBrino, CEO of Belvara Collective, shares how her journey from treatment room to operations revealed a major gap in the aesthetics industry: highly skilled...

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How and When to Confidently Raise Your Prices
March 4, 2026

How and When to Confidently Raise Your Prices

Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned. She explains when high-demand ...

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The Worst Med Spa Money Myths Holding You Back
Feb. 25, 2026

The Worst Med Spa Money Myths Holding You Back

Med spa money myths spread fast, and believing the wrong ones can quietly stall your business. Jessica Hunter tackles the most common assumptions owners make about profitability, growth, and “easy money,” and explains why exp...

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The Real Reason You’re Always Behind
Feb. 18, 2026

The Real Reason You’re Always Behind

If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked asset in aesthetic practice...

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The Exit Strategy No One Tells Med Spa Owners About
Feb. 4, 2026

The Exit Strategy No One Tells Med Spa Owners About

Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one provider to systems that don...

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The Hard Reality of Owning a Million-Dollar Aesthetic Practice
Jan. 7, 2026

The Hard Reality of Owning a Million-Dollar Aesthetic Practice

Seven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often isn’t profitable at all, and what owners should prioritize once the revenue starts...

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Thinking of Opening Your Own Med Spa? Ask These Questions First
Dec. 4, 2025

Thinking of Opening Your Own Med Spa? Ask These Questions First

Thinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, like whether you can actually cover your overhead, how long you can float y...

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What Really Makes a Med Spa Profitable
Nov. 19, 2025

What Really Makes a Med Spa Profitable

What really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff. Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers. ...

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OMG We’re Getting Acquired. What Happens to Me?
July 15, 2025

OMG We’re Getting Acquired. What Happens to Me?

This interview originally aired on the https://www.practicelandpodcast.com/ podcast presented by PatientFi. Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and...

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Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander
July 2, 2025

Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned…

What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary. After treating thous...

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What Investors Look For When Acquiring Aesthetic Practices with Bill Walker
June 24, 2025

What Investors Look For When Acquiring Aesthetic Practices with Bill …

This interview originally aired on the Aesthetically Speaking podcast presented by Nextech. When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional, and someone needs to give...

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The Luxury Med Spa Experience Men Didn’t Know They Needed
April 16, 2025

The Luxury Med Spa Experience Men Didn’t Know They Needed

Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the aesthetic industry and why...

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The Platform Changing Referrals Forever
April 2, 2025

The Platform Changing Referrals Forever

Meet the founders of Referral Lab, a transformational SaaS platform that maximizes the value of dental referrals and improves communication and performance between teams, referring dentists, and patients.Cameron Full, Dr. Jason Stoner, and Dr....

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Don’t Even Think About Selling Your Medical Spa Until You Hear This with Julie Davis
March 12, 2025

Don’t Even Think About Selling Your Medical Spa Until You Hear This w…

Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture. For Julie, there wasn’t an instant match when it came to selling her practice....

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Don’t Make These Common Exit Strategy Mistakes with Virgil Ochoa and Michael Ludwig
Feb. 26, 2025

Don’t Make These Common Exit Strategy Mistakes with Virgil Ochoa and …

Before you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-know details of exit strategies so you don’t do anything you’ll regret. Get the legal and financial...

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Why Investors Are Targeting Medical Spas More Than Ever with Brian Colao
Feb. 12, 2025

Why Investors Are Targeting Medical Spas More Than Ever with Brian Co…

Brian Colao joins Bill Walker to discuss the shifting world of medical aesthetics, unpacking the legal and investment trends shaping the industry.Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical...

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The Latest Scandals in Healthcare Cyberattacks with Brian King
Jan. 16, 2025

The Latest Scandals in Healthcare Cyberattacks with Brian King

Always looking for ways to safeguard your practice and stay ahead of potential threats? Brian King joins Bill Walker to unpack the latest scandals in healthcare cyberattacks and explain why cyber liability insurance is an absolute must for protecting...

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What Every Entrepreneur Needs to Know About Wealth Management with Brian Haloossim
Jan. 8, 2025

What Every Entrepreneur Needs to Know About Wealth Management with Br…

Brian Haloossim joins Bill Walker with insights from wealth management and the ways he and his team support highly successful aesthetic practice owners.AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and...

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Urgent GLP-1 Compounding Update with Pharmacist Vickie Paesano
Dec. 17, 2024

Urgent GLP-1 Compounding Update with Pharmacist Vickie Paesano

On September 30, the FDA removed tirzepatide from the shortage list, creating confusion for patients and providers who rely on compounding pharmacies.Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states,...

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What You Missed at The Medical Spa Show 2024
May 6, 2024

What You Missed at The Medical Spa Show 2024

Drew Smyth, VP of mergers and acquisitions, and Christine Moore share takeaways from the 2024 Medical Spa Show in Las Vegas, including:- What’s the deal with the private equity buzz?- Why tracking KPIs could transform your practice’s value- How a...

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The Art of the Deal
March 21, 2024

The Art of the Deal

Bill’s insider tips on avoiding common pitfalls and negotiating the best terms throughout the private equity practice acquisition process, which can take up to a year from beginning to end. Hear about the key milestones within the deal process,...

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The Story of Aesthetic Brokers
March 19, 2024

The Story of Aesthetic Brokers

As the founder & CEO of Aesthetic Brokers, Bill Walker helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions....

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